The Next Experiment: Using Social Networking Sites and Web 2.0 to Boost Your Search Engine Rank
Idly killing some time in a waiting room, I happened across an advertising magazine (I wishi I could remember the name). There was a fascinating article written by one of the staff writers (Again, I wish I could remember his name). Although he had written several articles on various topics and had several blogs, apparently when this writer googled his own name, the top results included a porn-site and another person in New Zealand involved in some scandal.
The writer was scandalized that neither his personal blog nor his work blog appeared on the first page. Enlisting the help of a SEO company, he managed to increase his presence on the front page of the search engine. How? By signing up for a variety of social-marketing services and creating a little web of communities pointing to his main blog: Facebook, Myspace, Twitter… a little social networking web 2.0 haven with links to his site.
The idea of using social marketing sites to create your own kingdom isn’t new. In fact, other blogs have pointed out that different sites (i.e. YouTube) utilize nofollow tags so you’re not improving your pagerank directly. However, you are still marketing your site, and people who visit your site, may become repeat visitors.
We’re in the process of moving our website to BlueHost for a number of reasons, not the least of which is domain privacy. The hardest part is coming up with a good website name, but my wife is working on it. As soon as we come up with a good domain, we’ll start to build our evil social networking empire.
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March 19th, 2008 at 4:47 am
[…] in the process of generating traffic through social networking. One of the things that we are also doing is expanding our brand. Making sure we snatch up the […]