WebDiggin.com: An Adventure to Make Money Online

Google AdSense is not the only one. There are other ways to publish content-sensitive ads on your website. We’re now experimenting with Etology. (Think of it as Google AdSense and Google AdWords combined into one interface; you can buy and sell ad space in one place.)

How to Create an Account with Etology:

1. Sign up, create a user name, and tell Etology where to send you your future earnings: Etology credit, PayPal, ePassporte, Bank Wire, or check. The minium payout is $30, except for the bank wire which requires $500. (If you will also be using Etology to purchase ads, you’ll need to provide a credit card or transfer your Etology credit from the money you make by placing ads on your site.)
2. Create AdSpaces on your site. Choose what kind of ads you want to run. (You can create multiple AdSpaces.) You can place the typical text or banner ads on your site. They also have a “thumbnail”which is a banner with small thumbnail pictures as well as text. Finally, they offer “commercial breaks”:

Commercial Breaks are full-page interactive advertising landing pages. Full Page Ads appear in the main browser window between two pages of a publisher’s site, usually after a visitor’s third page view. Place your Commercial Break codes on all pages to maximize your earnings.

3. Build the layout:
   Choose the size of your ad. Etology provides you with a drop-down list of standard sizes. (You can also specify the number of ads and Etology will create the code, or you can create custom ad sizes to fit your specific needs.) You can change the font, as well as the background color, headline color, and description color. (By the way, you can select the background color to be transparent and set the border width to 0, allowing your background layouts to show through. A huge advantage over customizing Google AdSense ads.) Finally, you can show or hide the broker link (Advertise Here).Make sure the checkbox beside Allow Network Package is checked. This is the equivalent of Google AdSense. Essentially ads that match the tags you assign to the adspace will be displayed:

   Network ads are ads that are displayed across all sites on the network. These ads can be geo-targeted by country and you can purchase packages that geo-target specific countries.

4. Add Details:
   You can specify the pricing and description of the adspace you just created so that other publishers can search the catalogs and publish their ads on your site. By default, pricing is set at $1.00 for 1 day, $5.00 for 7 days, and $20 for 30 days, but you can change these numbers.You can also specify the ad space rating: safe for work or not safe for work. Unlike Google AdSense which specifies that you cannot run the ads on websites containing mature subjects, Etology lets you posts ads anywhere.Finally, you have up to 100 characters to identify the tags that you want to be associated with the adspace. Etology will post the ads that you want, unlike Google AdSense which (occasionally) has problems in placing appropriate ad units.
5. Get Code:
   Etology will now provide you with code for either javascript or iframe, depending on your preference. Insert it into the appropriate spot on your website, et voila. You’re up and running.(Later on, if you need to edit the shape or style of your ad, you can do it all from the Manage AdSpace tab. No need to go into your website to edit your code. Another benefit over Google AdSense.)

So. Your ads are up to running. Here’s a few cool things about Etology:

• As long as you’ve checked the box beside Allow Network Package, you should see ads triggered by the tags that you’ve entered in for the adspace. However, advertisers who really like your blog could go into Etology and purchase your adspace based on your pricing guide that you established.
• The amount of money you receive is based on where your traffic comes from:
  

  Publishers earn 75% of the revenue generated from all traffic sales both from Network Ads and Direct Sales Ads. Etology earns 20-25% of the sale price as commission for running the backend systems and providing the marketplace.

  However, Etology uses a 3 tier pricing model with Tier 1 traffic paying the most, so if your site gets a lot of traffic from the US, North America, or the United Kingdom, you’re laughing:

  Tier 1 Countries
  United States, North America, & United Kingdom

  Tier 2 Countries
  European Countries: Germany, France, Italy

  Tier 3 Countries
  Vietnam, Turkey, India

• You can place your ads on any site (unlike Google AdSense).
• Finally, if anyone joins the Etology program based on your link (i.e. if you are a broker), you earn 5% of total sales based on your referral and ad revenue generated by client sites.)

We’ll keep you posted about the money we make with Etology, but we’re excited to see what happens. Especially because the ads are much more customizable than what Google AdSense could offer us… and Etology ads can be placed on any website. Something that Google does not allow.

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