WebDiggin.com: An Adventure to Make Money Online

Search Marketing is an effective way to advertise your business (or affiliate marketing links). Both Google and Yahoo allow you to place ads in front of customers at the precise moment they’re looking for what you offer (i.e. as sponsored links to appear on the side of their search results). You pay only when your ads are clicked and can target customers locally or nationally. Both systems are vary similar and you can closely control how much you spend per day with budgeting tools. They both seem to be constantly improving the features they offer to help you create ads.

Don’t get me wrong. I love Google AdWords. But, here are 3 reasons why I started to use Yahoo Search Marketing (formerly Overture) as well.

1. Yahoo! Sponsored Search lists your business on top sites like Yahoo!, AltaVista and CNN. When you sign up, they give you a $25 credit. If you’re nervous about affiliate marketing or starting a search marketing, this is a perfect way for you to start. You get a $25 credit when you create an account. The minimum amount required to start advertising is a budget of $30. However, Yahoo is an affiliate program listed with Commission Junction and you earn a $30 commission everytime a new customer signs up for a self-serve or assisted setup account. Which means you can earn your starting budget back and essentially start your Yahoo campaign with a budget of $55.
2. I seem to get more clicks with Yahoo – they seem to use a different formula to determine which ads get placed. With Google, you place a bid on a keyword but if it’s a very popular keyword, you might have to place a very high minimum bid in order for your ad to run. (How often have you seen the “increase maximum bid to ###” warning?) With Yahoo, it seems like I can run identical keywords on a lower bid. I was surprised. Ad campaigns that didn’t get any traffic with Google were eating up my budget with Yahoo.
3. Yahoo allows you to copy, duplicate, and move ad campaigns. You don’t have to manually copy keywords or ads. At the click of the button you can copy or relocate an entire adgroup to a different campaign.

There are a few downsides to Yahoo, however.

1. The minumum cost per click with Yahoo Search Marketing is $0.10 per click. (Unlike Google where you can go as low as a penny per click). This means that any affiliate marketing campaigns where the earnings per click are close to $0.10 leave a very narrow profit margin to play with.)
2. Currently, Yahoo Search Marketing does not allow you to schedule your ads at all which is annoying if you want your ads to only run in the evenings or on weekdays. (You have to turn your accounts on and off manually.) If your ad group budget is too small, you might find that you burn through the budget by lunch.

As I continue to experiment with Search Marketing, I find that I use both my Yahoo Search Marketing and my Google AdWords accounts in different ways. I’ll get bids on my Yahoo Search Marketing keywords that won’t even get activated in Google, however, I’ll use Google to test out ad campaigns on content websites for just pennies a click. Both are important tools for me in my experiment to make online riches. But if you’re only using Google AdWords, it’s time for you to try out Yahoo Search Marketing as well. After all, with the $25 credit, they’re letting you try out their system on their dime.

Yahoo! Sponsored Search lists your business on top sites like Yahoo!, AltaVista and CNN. Sign up and get a $25 credit.

(2 votes, Rating: 4.5 out of 5)

 Loading ...