Do you blog for fun or money?
Why do you blog? To make money online? You have ideas to share? Or because you like talking to yourself?
If your goal is to have fun blogging and if you make a little money on the side with Google AdSense, awesome. Skip this post. But, if your goal is to make money with AdSense, then read on.
Why do we blog? All of the above. That’s our answer.
- It started as an experiment. We wanted to see if we could make money online (In Feb 2008, we made $58.10 profit!)
- Then, we started to share our ideas. We started to publish our recipes for great Japanese Food (like Gyoza dumplings!)
- Then we wanted to experiment with social networking. We wanted to bitch and complain as well as share good things that we witnessed in life.
- Now, we’re looking for ways to improve our AdSense earnings.
Recently, Josh Spaulding shared his formula in a free ebook for getting $5 a day in AdSense revenue through mini-websites.
(If I had landed on his sell page without seeing his blog first, I probably would have just moved on. But, I landed on his blog first, asked a few questions, received a few responses, read a few of his free eBooks, and now I find myself getting further and further trapped in his web. This is a great example of the power of pre-selling your visitor.)
As a result of Josh’s $5 a day method, I’m starting to change the way I approach websites. The key phrase is this:
All adsense clicks are not created equally.
Some ads bring you a few cents per click. Other ads bring you a dollar or more. If your goal is to make money with AdSense, you could either 1. try to get more traffic to click on your penny ads, or 2. stay with the amount of traffic you have and use dollar ads. (I suppose, the best option would be 3, use expensive dollar ads on your site and increase your traffic)
Josh pointed us towards spyfu.com to find out a rough idea how much a click on your ad will generate. His example is the keyword, Mortgage which spyfu says costs between $1.00 - $16.72 per click.
We did some research on the net and found a post by CyberWyre about the most expensive keywords for ads. Then we compared some of those terms to the results we got from spyfu.com. Although the numbers differed, there’s no doubt that these a click on an ad about these keywords would be profitable.
| Spyfu | CyberWyre | |
| mesothelioma lawyers | $1.33-$22.11 | $54.33 |
| what is mesothelioma | $1.60-$26.60 | $47.79 |
| peritoneal mesothelioma | $1.39-$23.18 | $47.7 |
In comparison, it costs $0.15-$0.27 to bid on the keyword, Japanese Recipes. So anytime someone clicks on an AdSense ad on our Gohanyo.ca website, we’re only making around a quarter per click.
Do you see the problem? If we want to make serious money from our AdSense clicks, we need to focus on topics that have expensive keywords.
Bottom Line: We’re trying to grow towards developing sites that use expensive niche keywords and to generate traffic through article marketing. We’re following Josh’s $5 formula in his free eBook and trying to set up our first mini-site. I hope we’re successful. (But, I’d hate to become one of those lame testimonials on the high-pressure sales pages.)
Question: Do you think about the price of the keywords on your post before you blog, or do you just blog about topics you like?

Stumble It

March 23rd, 2008 at 10:55 am
I’m definitely in the blog because I like to, and pick up whatever cash I can along the way camp. And definitely post about things that interest me, not because of the potential keywords and earnings from them.
Ian’s last blog post..Punishment to fit crime
March 24th, 2008 at 4:26 am
Well, whatever it is that you’re doing, it’s working for you. Checked out your site… an Alexa rank of 100,000 and a Google PR4 is nothing to laugh at. Couldn’t figure out how you monetize your site to offset your costs… Entrecard just gets you credits… maybe the beer widget? What’s your secret?
March 27th, 2008 at 9:41 am
The money that comes from blogging is weighted from the knowledge that you’d accumulate after years of writing on something that you are passionate about.
Blogging reinforces the memory for knowledge-keeping. That’s biggest benefit of blogging.
I have to wait. After years of blogging, I will launch my own consultancy firm. There is money in consultancy.